“Practical insights on how to dramatically improve your win rates”

Are you investing lots of your time competing for work in proposal processes?  Is your win rate lower than you would like it to be? If so, ‘Winning Competitive Proposals’ is for you!

On this course, you’ll get best practice insights and advice on how you can win more proposals.  You’ll learn how to better understand what’s important to your prospective clients and how to tailor your meetings, your proposal and your presentation pitch to best suit their specific needs.

This course is ideal for any accountants or other professionals who compete regularly for work through proposal processes and want to be a lot more successful in winning business.

Programme Outline

  • Making the right ‘stop / go’ decision
  • Getting access to key decision makers
  • Tactics and tips for meetings with your prospective clients during the process
  • The proposal document – do’s and don’ts
  • Differentiating yourself and your firm from your competitors
  • Getting the pricing right
  • Nailing the presentation pitch
  • Getting the most from post decision feedback

Date:   Tuesday 12th June

Venue:, 5 Lad Lane, Dublin 2  (Previously the BPP Building)

Duration: 6pm to 9pm (3 hours)

Register for this course




DH photo 14

Presenter – Derek Howard (ACA), CEO of ‘The Customer’

Derek is the founder and CEO of ‘The Customer’. He is passionate about helping business leaders and their teams to build stronger client relationships, win more business and increase team engagement. Always with a focus on excellent service and strong commercial results.

He has over 20 years’ experience working with and coaching proposal teams predominantly in the professional services sector.  Derek has also developed and delivered training programmes and coaching throughout Europe on proposals, relationship building, networking, fee negotiation, client feedback and key account management.

Derek is also a qualified accountant (ACA) and spent 23 years with PwC in a number of senior Business Development & Marketing roles.